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Heroes: What They Do Why We Need Them. Human connections are a fickle and funny thing. Essay Othello Of Iago! Throughout our lifetimes we may pass by thousands of people without giving a second thought to who they are or where they’re going. Yet one simple interaction can completely alter the course of someone’s life. We only ohio university theses, have to pay attention. Chen Si of Nanjing, China is an ordinary man of simple means. In 2003, he was barely able to make a living selling vegetables in a downtown market. It was then he began his daily walk down the Nanjing Yangtze River bridge, the most popular site for suicides on record. China has more deaths by essay suicide than any other country in on future of english language the world, at over 280,000 a year — twice the rate of the United States.
The first day in essay othello analysis of iago 2003 he saved a man’s life after grabbing him from the railing and essay of english language tackling him to the ground. After that event, Si took it upon othello of iago himself to serve as guardian angel to those who wished to end their lives on the bridge. He built a small house next to the entrance to the bridge, where he has lived alone for the past 11 years. Each year Si saves an estimated 144 people. Throughout his service, he has seen people with problems of all kinds, but all are plagued by the same inescapable pain and hopelessness. According to Si, “I know they are tired of essay, living here. They have had difficulties. They have no one to help them.” But Chen Si’s heroism goes beyond the essay othello analysis of iago, physical act of saving one’s life.
He provides salvation. Essays! He gives hope and direction where there is essay othello, none. One story he remembers is of a woman whose abusive husband left her and her 3-month old child with nothing. She had no education, no job, and essay death no means of of iago, caring for the child. She hoped that her death would require her husband to take care of her baby. After convincing her to leave the essay und diskurs, bridge with him, Si tracked him down and brought his wife and child with him. After the husband spit in his face, Si responded, “I am her brother now. If you ever hurt her again, I am not going to essay let you get away with it.” The couple left, and Chen hasn’t heard from them again.
There have been countless others. The billionaire who lost everything. Critical About The Kite! The student who couldn’t handle failure. The dreamer who bet it all and lost in essay othello of iago the big city. Si has talked to all of them. And while he cannot alter the circumstances that bring them to ohio university that point, he feels it is his responsibility to essay othello analysis of iago try and put them on a better path. “I always have to tell them there is essays of reluctant, nothing I can’t solve,” Chen said. “It’s a lie. Yet I have to of iago keep on essays of reluctant telling the othello of iago, lie, to make them think things will get better.” Chen Si teaches us that those at their lowest point in und diskurs life, those who are so lost that they feel that they will never find their way again, are in essay othello of iago the most need of our help. Many of the people on theses and dissertations that bridge did not want Chen Si’s kind words and strong hands to pull them back from the edge — they pushed him away and yelled in his face, content to accept their fate, and did not believe they were worthy of help and compassion. It is easy to be a hero where there is a hole to fill, where people actively look for someone to essay othello protect and care for them and give their love in guides to writing return. Chen Si’s true heroism lies in his ability to look for those who do not advertise their struggle.
Those who have given up hope that a hero will ever appear. Many of us in a similar situation would wonder how to address such a problem of this magnitude, how to save people who have no desire to be saved. To Chen Si, there is no choice or considerations to make. “There is a saying in China,” he says, “the prosperity of a nation is everyone’s responsibility. How can we all avoid this responsibility?” Kathryn Lynch is an undergraduate enrolled in Scott Allison’s Heroes and Villains First-Year Seminar at the University of Richmond.
She composed this essay as part of her course requirement. Kathryn and essay her classmates are contributing authors to the forthcoming book, Heroes of Richmond, Virginia: Four Centuries of und diskurs, Courage, Dignity, and Virtue. The Heroism of Daryl Davis, Collector of Robes. To those who took part in the social revolution of nearly half a century ago, the analysis, 21st century was expected to be a time of Utopian ideals. Instead, the university theses, world has entered a Dark Age of growing extremism, in which hate-mongering and race-baiting have replaced efforts to essay othello analysis of iago promote positive change. To Writing Paper! Instead of leaving the world a better place than they found it, the aging architects of that revolution have had to watch their accomplishments undermined and eroded. This has led to an atmosphere of essay analysis, despair.
Many wonder how we can come back from essay, a culture war in which every day brings escalated rhetoric and the threat of increasing violence. The answer, of course, is the same as it has always been. The only way to win a war of ideas is to win the hearts and minds of the people. And the only way to truly win hearts and minds is to be right. For several decades now, a man named Daryl Davis has been doing just that, in a manner that is as unlikely as it is courageous. Davis, who holds a bachelor’s degree in music and analysis of iago who has performed with artists such as Chuck Berry and Jerry Lee Lewis (to say nothing of his own band), is a Black man who was a child during the essay death, Civil Rights Era. He experienced firsthand the harsh reality of that struggle when he became the othello of iago, first Black member of a local Cub Scout troop in Massachusetts. But his innate intellectual curiosity combined with his benevolent disposition to form a most unique reaction to of reluctant crusaders the problem of essay analysis of iago, racism. It was in 1983 that Davis met a member of the on future in pakistan, Ku Klux Klan for the first time, in a bar in Maryland where Davis was performing.
This proved to be an essay educational experience for both men. For the essay of english language in pakistan, Klansman, because he had never known a Black man before and essay analysis of iago so was suddenly seeing one as a human being. Dradio.de! And for Davis because he finally found the of iago, answer to the question of how someone could hate him without knowing him — it was because they didn’t know him. The friendship that resulted from theses and dissertations, this encounter not only turned this Klansman away from the Klan, but showed Daryl Davis his path forward. Over the analysis, course of the ohio theses, years that followed, demonstrating patience and tolerance that can only be described as superhuman, Davis met many more Klansmen, by arranging introductions, setting up interviews, and even getting himself invited to Klan meetings. He believed that most racists hold their beliefs because of othello analysis, misconceptions instilled in them in their childhoods, and that it is difficult to maintain these prejudices when confronted with an actual person who belies them. In short, he believed that the cure for ignorance is education, that the cure for essay runner suspicion is kindness, and othello analysis of iago that the on future of english, cure for hatred is friendship. In this, he has been proven correct many times over. Davis is currently in possession of more than two dozen KKK robes, given to essay analysis of iago him by guides paper former Klansman who have abandoned their ideology, disarmed by the mere existence of this good-natured peacemaker.
Among those who have foresworn White supremacy in favor of a Black friend is Roger Kelly, former Imperial Wizard of the Maryland KKK. Kelly later invited Davis to be his daughter’s godfather. Unbelievably, or perhaps not given the current political climate, Davis has been on the receiving end of criticism from some who self-identify as Progressives, including some members of Black Lives Matter and essay of iago the NAACP. He has been called an essay death Uncle Tom, and worse, and his achievements have been minimized and trivialized. Othello Of Iago! After all, say his detractors, what difference does it make that in thirty years one man has softened only ohio and dissertations, a smattering of hearts, has changed only a handful of minds? But what if everyone was like Daryl Davis? Rick Hutchins was born in analysis of iago Boston, MA, and a research has been an avid admirer of othello, heroism since the groovy 60s. In his quest to live up to the heroic ideal of essays of reluctant, helping people, he has worked in the health care field for the past twenty-five years, in essay othello analysis of iago various capacities. He is also the author of Large In Time, a collection of poetry, The RH Factor, a collection of short stories, and is the creator of Trunkards. Essay Language! Links to galleries of his art, photography and animation can be found on http://www.RJDiogenes.com.
Hutchins is a regular contributor to this blog. Two of his published essays, on othello of iago astronaut and scientist Mae Jemison and the Fantastic Four’s Reed Richards, can be found in ohio university theses our book Heroic Leadership. General George Custer and Why Movies are Important. Movies aren’t history. That goes almost without saying. Very different skills are needed between recording something for posterity and bringing a rousing tale to the screen. Essay Analysis Of Iago! And as such what is shown to an audience should always be taken with a grain of essay death, salt. Othello Of Iago! Facts can be altered for the cause of entertainment. Events can change, sometimes beyond recognition, for ohio university and dissertations the sake of the plot. However, movies should not be dismissed completely out of hand.
For while they are not an accurate recording of essay othello of iago, history they are in fact preserved moments in time. What film and dradio.de und diskurs television record are how people (the writers and the audience they were made for) perceived the world around them. What made the hero? What made the villain? A good example of the intersection of fact and fiction is the life of General George Armstrong Custer.
The Custer of history, the essay analysis of iago, man of flesh and essay about blood, is othello, best known for critical the kite the worst day of essay analysis, his life: the Battle of university, Little Big Horn when the 7 th Cavalry met the united tribes of Lakota Sioux and Cheyenne. Custer and his regiment would not survive but odd, at times nearly unrecognizable, doppelgangers would be born from that moment of analysis, time. Doppelgangers that continue to exist to this day. The first of those fictional creations actually occurred within a few short years after the battle, though not yet on film. “Buffalo” Bill Cody incorporated the event in his wild west show, that for a while even starred Custer’s lifetime nemesis, Chief Sitting Bull. The show portrayed what would become the familiar tale of Custer: the noble warrior valiantly fighting a hopeless battle against impossible odds. It wasn’t long before the story told before a live audience found its way to to writing a research paper the burgeoning medium of film. Custer the hero would make his way into films like The Santa Fe Trail (1940), They Died With Their Boots On (1941) , 7 th Cavalry (1956) , and much later in of iago TV series like Cheyenne (Season 4 episodes “Gold, Glory, and Custer”). The man standing on the hill, surrounded by enemies and betrayed by allies, making his last stand. It would become the version of Custer that most people would become familiar with, whether they agreed with it or not. Yet oddly this wouldn’t be the only doppelganger to of reluctant come to essay life in the realm of the ohio theses and dissertations, screen.
The first embryonic version of analysis of iago, a less noble Custer came in the form of Lieutenant Colonel Owen Thursday in the 1948 film Fort Apache. While not actually playing Custer, actor Henry Fonda portrays a character whose overconfidence and arrogance eventually leads his command into a massacre very much like that of Little Big Horn. Essay Und Diskurs! But the full iteration of this new Custer would come in later films like Little Big Man (1970), The French/Italian farce Don’t Touch the White Woman! (1974), the alternately-historical The Court Martial of othello, George Armstrong Custer (1977), and A Night at the Museum: Battle for the Smithsonian (2009). Essay Death! Custer was now a bumbling fool at best or a murderously insane madman at worst. The nadir of this version of Custer came in the 1990s TV series Dr. Quinn, Medicine Woman where Custer was a brutal sadist who was a threat to friend and enemy alike. Custer the Hero still exists but now he has to essay othello share space with Custer the Villain and Custer the Buffoon. Yet these doppelgangers — the noble hero and the bumbling killer — actually say more about on future language in pakistan, us, the writers and the audience, than the real man. In the time since Little Big Horn society has changed. Attitudes towards Native Americans, tastes in entertainment, and essay othello of iago the tendency to deconstruct heroes rather than build them all conspire to change how we view historical figures.
It’s no longer popular to ohio theses and dissertations portray a General of an essay analysis of iago aggressive, expanding power — as the essay und diskurs, United States was in the 1800s — as a heroic figure (and even that sentence alone could likely cause heated debate). And this is othello analysis, why movies and of reluctant television are important when it comes to understanding heroes. They are our collective unconscious where our dreams and essay othello analysis fears are given form. Our concepts of morality and nobility are played out. Frozen moments, like insects trapped in amber, that tell us what the world was like when they were made. They tell us what was important to those making them whether we agree with them or not.
Modern sensibilities cannot alter them. Films and dradio.de essay und diskurs television may be suppressed, “re-imagined”, or edited but something of the tales will remain. We may not always like what we see in these shadows on screen but it is important that we see them for what they are and analysis of iago learn from them. And maybe be aware of what we’re leaving behind, for today’s on-screen heroes can become tomorrow’s villains. The author, Jesse Schultz, is looking forward to on future of english seeing the fictionalized versions of his life. By Rick Hutchins and Scott T. Allison. If you love heroes and desire to live in a more heroic society, there is no better time to be alive than right now. There is a clear and growing “heroism movement” brewing around the world, manifesting itself in hero conferences, hero activism, and of iago hero research.
Underlying each component of the heroism movement is the idea that we can all be heroes, that heroism is and dissertations, not reserved for the few, the special, the elite among us, but rather is within close reach of of iago, us all. Close reach, however, does not mean easy reach. This brings us to the concept of the “Almost Hero”. The Almost Hero is the person perched on ohio and dissertations the precipice of heroism, the individual who has heroic capability but doesn’t know it or who attempts to essay othello analysis be heroic but just falls short. In this essay, we consider three types of Almost Heroes. First, there is the Almost hero who succumbs to the “bystander effect”, a phenomenon thrust into public consciousness after Kitty Genovese was murdered in 1964. For every instance of a heroic passerby coming to the aid of a person in peril, there is a corresponding tale of those who stand idly by and witness a crime or assault without intervening. It’s the classic case of the essay death, road not taken. In one timeline, a person is saved and essay analysis of iago a hero is made, while in the other there is tragedy for one and a missed opportunity for the other.
What factors decide which outcome prevails? Science has an answer. To Writing A Research! Studies have shown that people fail to help because they “diffuse responsibility”, which is one’s tendency to assume that other people should do the hard work of heroism instead of othello, oneself. heroism word on keyboard butto. Of course, Almost Heroism of essay, this type does not apply to essay analysis of iago those who do not have the option of of english language in pakistan, taking action; one cannot expect the elderly or the disabled to rush into a burning building or dive into a rushing river, nor even expect the average person to engage an othello overwhelming or armed assailant. Here we are strictly concerned with those who could have acted but for one reason or another failed to essay death do so. The bystander effect is a striking example of analysis, Almost Heroes choosing not to act when action is needed to essay save lives. But what about essay othello of iago, Almost Heroes who do act but whose actions fall short? What are we to make of essays crusaders, them? This brings us to the second type of Almost Hero, the individual who rushes into a burning building to save someone but is overcome with smoke and must return to fresh air before successfully reaching the essay of iago, victim. Or the Almost Hero who attempts CPR on an unbreathing heart attack victim but cannot revive the person.
Why should these failed attempts at heroism preclude them from achieving the status of hero? These attempts are usually referred to as “heroic efforts” or “heroic measures,” acknowledging the intent and the struggle to avert disaster, even if the attempt falls short of dradio.de essay, success. In this case, the Almost Hero may be judged either generously or harshly by public opinion, depending on the particular circumstances surrounding the event, but the most unforgiving critic of a failed heroic attempt is almost invariably the Almost Hero himself. But there is a third category of Almost Hero more tragic than either apathy or failure: What of those who sacrifice their own lives in their vain attempt to help another? Shortsighted people may condemn such people as foolhardy, but most of us know better. There is no nobler act than dying in the act of serving others, regardless of the ultimate outcome. Yet because we live in a society that worships at the altar of the final outcome, this third type of Almost Hero is the analysis, most overlooked hero. Behavior speaks volumes.
If someone puts herself in harm’s way to the kite runner help others, she is a hero regardless of the outcome. We conclude with two caveats. First, we should note that Zeno Franco, a renowned heroism scientist, has discussed the othello analysis, idea of essay und diskurs, “heroic failure”, which does NOT refer to the idea of a failed heroic attempt but rather to the idea of a failure to even try. Franco writes, “By heroic failure what is othello, meant is not that someone tried to be heroic and guides to writing paper failed in the process, but rather that a leader’s heroic imagination failed, thus not allowing her to see the unfolding crisis events as requiring a heroic response.” It is incumbent upon all of analysis, us to avoid heroic failure, to remain vigilant for ohio university and dissertations opportunities to help others. Second, we emphasize the benefits of analysis of iago, helping others for both the helper and the recipient of helping. It really is a win-win situation.
Obviously, the guides a research, recipient stands much to gain; his or her life may be saved. Essay! But what good does helping do the helper? Researchers have found that we benefit ourselves when we perform acts of kindness. Doing a good deed increases levels of oxytocin, a “cardioprotective” hormone that lowers blood pressure, decreases depression, and slows the aging process. Helping others has also been shown to increase optimism, moods, and relationship satisfaction. So there you have it. Do not settle for Almost Heroism. Settle for nothing less than Full Throttle Heroism that not only benefits the helper and the helpee, but also benefits our entire society. Research has shown that kindness is contagious.
We are inspired by tales of critical the kite runner, heroism, and your act of analysis, heroic kindness will produce a ripple effect that can forever alter the heroic mindset of generations to come. Franco, Z. E. (2017). Heroism in Times of Crisis: Understanding Leadership During Extreme Events. In S. Crusaders! T. Allison, G. R. Goethals, R. M. Kramer (Eds.), Handbook of heroism and heroic leadership . New York: Routledge. This essay represents the first collaboration between Rick Hutchins and Scott Allison. Essay Othello Analysis! Rick has worked in the health care field for the past twenty-five years, in various capacities. He is also the author of Large In Time, a collection of poetry, The RH Factor, a collection of critical essay the kite runner, short stories, and is the creator of essay othello of iago, Trunkards. Links to galleries of essay on future, his art, photography and animation can be found on http://www.RJDiogenes.com. Heroes of Richmond: Four Centuries of Courage, Dignity, and Virtue.
It has been hailed as a gorgeous river city blessed with abundant resources. Othello Analysis Of Iago! It has also been called the city of essay death, “contradictions” and “crises” (Campbell, 2012), a city with a “complicated history” replete with “struggles and wounds” (Ayers, 2012; Schwartz, 2012). Richmond, Virginia, has been a magnet for othello analysis heroism and villainy, a place where the best and worst of human nature have collided over several centuries. This volume, Heroes of Richmond: Four Centuries of Courage, Dignity, and Virtue , represents an attempt to capture the complex heroic history of a complex city. Authored by a group of outstanding students at about the kite runner, the University of Richmond, this book provides coverage of Richmond’s heroes from the of iago, first European settlements in the early 1600s to the present day.
The book offers a review of heroism in Richmond across a wide variety of domains. The authors provide an analysis of social activists John Mitchell, Jr. , and Oliver Hill ; groundbreaking educators such as Maggie Walker , Virginia Randolph , and May Keller ; political greats such as Patrick Henry , John Marshall , Douglas Wilder , and Mary Sue Terry ; selfless heroes such as Mary Elizabeth Browser , E. Claiborne Robins , Lora Robins , and several unsung citizens ; and iconic legends such as Pocahontas , William Byrd II , Edgar Allan Poe , and Arthur Ashe . “Superb scholarship about a stunning city of heroes.” – Dr. James K. Beggan, Professor of und diskurs, Sociology, University of Louisville. Edited by Scott T. Of Iago! Allison. Mary Kelly Tate, University of Richmond. Richmond, Virginia: A Cultural and Historical Nexus of Heroism. Scott T. Allison, University of Richmond.
Chapter 1. The Founding of Richmond: William Byrd II’s Heroic Odyssey. Jonathan Anthony Ohlmann, University of Richmond. Chapter 2. Pocahontas: The Unknown, Underestimated Hero of Central Virginia. Meghan N. Dillon, University of Richmond. Chapter 3. The Tell-Tale Hero: Edgar Allan Poe. Michael David Bonifonte, University of Richmond. Chapter 4. Arthur Ashe: A Hero On and Off the Court. Carlie Q. Blessing, University of Richmond.
Chapter 5. John Mitchell Jr: The Hero of Richmond Journalism and Social Change. Josh A. Trauberman, University of Richmond. Chapter 6. Waging War on Separate vs. Equal: Oliver Hill’s Journey From Small Town to on future in pakistan the Highest Court. Kathryn K. Analysis! Lynch, University of Richmond. Chapter 7. Maggie Lena Walker: The Hero of the essay death, Harlem of the South. Brendan J. Griswold, University of essay, Richmond. Chapter 8. Virginia E. Randolph: A Hero of African American Schooling in essay of english language Virginia. Declan J. Horrigan, University of analysis, Richmond. Chapter 9. May Lansfield Keller: The Hero Who Defied All Odds. Aliya J Sultan, University of theses, Richmond.
Chapter 10. Patrick Henry: The Revolutionary Hero. Bailey A. Gillespy, University of Richmond. Chapter 11. John Marshall: The Supreme Hero of Justice. Emmalyn G. Dressel, University of Richmond. Chapter 12. Lawrence Douglas Wilder: The Black Pioneer. Janell M. Spigner, University of Richmond. Chapter 13. Mary Sue Terry: The Hero Who Defied the Double Bind.
Thomas J. Villani, University of Richmond. Chapter 14. Mary Elizabeth Bowser: The Game-Changing Hero. Morgan E. Essay! Caron, University of Richmond. Chapter 15. E. Claiborne and Lora Robins: The Convergence of Two Selfless Heroes. Lauren J. Weingarten, University of Richmond. Chapter 16.
Unsung Heroes of Richmond: The Extraordinary Feats of Elizabeth Van Lew, Gilbert Hunt, and Sally Tompkins. Mikaela R. Rosen, University of Richmond. Campbell, B. (2012). Richmond’s unhealed history . Richmond: Brandylane Publishers. Griggs, W. S. (2012). Hidden history of Richmond . Charleston, SC: The History Press. Williams, D. (2015). Spending two perfect days in Richmond, Virginia . http://www.forbes.com/sites/forbestravelguide/2015/04/08/spending-two-perfect-days-in-richmond-virginia/#7b19496066af. By Scott T. Allison and George R. Goethals. In our Mother’s Day blog, we noted our research finding that people listed their mothers as heroes more often than any other person. Und Diskurs! Fathers were a close second.
Why are parents viewed as so heroic? Developmental psychologists tell us that the relationship we have with our parents is the first significant relationship of our lives. It is a relationship that indelibly shapes our values, our aspirations, and othello analysis of iago our future behavior. Thus when we experience successes in our careers and in our personal lives, it is not surprising that we attribute those triumphs, at least in part, to our parents. The origin of Father’s Day is not entirely clear, but there are several fascinating possibilities. Babylonian scholars have discovered a message carved in clay by a young man named Elmesu roughly 4,000 years ago. In the message, Elmesu wishes his father good health and a long life. Some believe this ancient message represents evidence of an established tradition of honoring fathers, but there is little evidence to support a specially designated Father’s Day until modern times. There is some debate about the origin of the Father’s Day that we celebrate today.
Some claim that a West Virginian named Grace Golden Clayton deserves the credit. In 1907, Clayton was grieving the loss of her own father when a tragic mine explosion in Monongah killed 361 men, 250 of whom were fathers. Essay Death! Clayton requested that her church establish a day to honor these lost fathers and to help the children of the affected families heal emotionally. The date she suggested was July 8 th , the anniversary of her own father’s death. Still others believe that the first Father’s Day was held on June 19, 1910 through the othello analysis, efforts of Sonora Smart Dodd of Spokane, Washington. Inspired by the newly recognized Mother’s Day, Dodd felt strongly that fatherhood needed recognition as well.Her own father, William Smart, was a Civil War veteran who was left to raise his family alone when his wife died giving birth to theses and dissertations their sixth child. Dodd was the only daughter, and analysis of iago she helped her father raise her younger brothers, including her new infant brother Marshall. Whereas Mother’s Day was met with instant enthusiasm, Father’s Day was initially met with scorn and derision. Few people believed that fathers wanted, or needed, any acknowledgement.
It wasn’t until 1972 that President Richard Nixon made Father’s Day an official holiday. Today the holiday is widely celebrated in the month of June by more than 52 countries. Why are fathers heroes? The respondents in our survey listed two main reasons. First, fathers are given credit for being great teachers and mentors. They teach us how to fix a flat tire, shoot a basketball, and write a resume.
Fathers are less emotional than mothers, but they lead by example and devote time demonstrating life skills to us. Former governor of New York, Mario Cuomo, once said, “I talk and talk and talk, and I haven’t taught people in dradio.de essay 50 years what my father taught by othello analysis of iago example in one week.” Second, fathers are great providers and protectors. Our respondents told us that their fathers were heroes in their commitment to critical the kite provide for their families, often at great sacrifice. Many fathers work at two or more jobs outside the home to ensure that their families have adequate food and shelter. Fathers also provide us with a sense of safety and essay othello protection. Sigmund Freud once wrote, “I cannot think of any need in childhood as strong as the need for a father’s protection.” On this Father’s Day, we wish all fathers, and a research paper all men who serve as father figures, all the kudos they so richly deserve. Happy Father’s Day! Do you have a hero that you would like us to profile?
Please send your suggestions to essay othello of iago Scott T. Allison (email@example.com) or to George R. Goethals (firstname.lastname@example.org). 500,000 VISITORS TO THIS BLOG (1) Activist Heroes (24) Artist Heroes (9) Celebrity Heroes (30) Commentary and Analysis (37) Fictional Heroes (16) Legendary Heroes (24) Our 1st Book — HEROES (1) Our 2nd Book — HEROIC LEADERSHIP (1) Our latest books on HEROIC LEADERS (10) Political Heroes (19) Science Heroes (15) Spiritual Heroes (11) Sports Heroes (20) Superheroes (9) Unsung Heroes (41) War Heroes (20) Copyright © 2017 Heroic Leadership. All rights reserved. Essay On Future Language! No portions of this blog may be reprinted without permission of the authors.
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The Mystery of Barack Obama Continues. By Steve Baldwin for the Western Center for othello of iago Journalism. Most Americans don’t realize we have elected a president whom we know very little about. Researchers have discovered that Obama’s autobiographical books are little more than PR stunts, as they have little to do with the actual events of dradio.de his life. The fact is we know less about President Obama than perhaps any other president in American history and much of essay analysis this is guides paper due to actual efforts to hide his record. This should concern all Americans.
A nation-wide network of researchers has sprung up to attempt to fill in the blanks, but at essay, every opportunity Obama’s high-priced lawyers have built walls around various records or simply made them disappear. It is estimated that Obama’s legal team has now spent well over $1.4 million dollars blocking access to documents every American should have access to. The question is why would he spend so much money to do this? The president who campaigned for essays of reluctant a more “open government” and “full disclosure” will not unseal his medical records, his school records, his birth records or his passport records. He will not release his Harvard records, his Columbia College records, or his Occidental College records—he will not even release his Columbia College thesis. All his legislative records from the Illinois State Senate are missing and he claims his scheduling records during those State Senate years are lost as well. In addition, no one can find his school records for the elite K-12 college prep school, Punahou School, he attended in Hawaii.
What is he hiding? Well, for starters, some of essay othello analysis these records will shed light on on future of english language in pakistan, his citizenship and essay analysis of iago, birth. For example, Obama’s application to Punahou School – now mysteriously missing – would likely contain a birth certificate. And, according to critical essay about attorney Gary Kreep, “his Occidental College records are important as they may show he attended there as a foreign exchange student.” Indeed, Obama used his Indonesian name “Barry Soetoro” while attending Occidental. Kreep has filed lawsuits challenging Obama’s eligibility to be president and essay, as part of his lawsuit he requested Obama’s records from Occidental. However, Obama’s lawyers quickly moved to stop Occidental from on future of english language in pakistan honoring this request. Furthermore, now that at least three document authentication experts have declared the scanned “Certificate of Live Birth” Obama’s campaign team gave to a pro-Obama website to be an obvious phony; we know that he is hiding something here as well. Over 49 separate law suits have been filed on the eligibility/birth certificate issue alone, with several of the suits making it all the essay analysis way the essay death United States Supreme Court, only to be denied a full hearing.
Pictured: Saudi Prince Al-Walid bin Talah. What’s more, there are questions about how he paid for his Harvard Law School education since, despite a claim by Michele Obama, no one has produced any evidence that he received student loans. Essay Of Iago! The Obamas will not release any student loan details despite repeated requests from the Chicago Tribune. However, it appears that his Harvard education may have been paid for by a foreign source. Ohio Theses! Khalid Al-Mansour, an essay othello analysis of iago advisor to dradio.de essay Saudi prince Al-Walid bin Talah, told Manhattan Borough president, Percy Sutton, that he was raising money for Obama’s Harvard tuition. Incidentally, Prince Tala is the othello analysis largest donor to of english in pakistan CAIR, a Muslim group declared by the U.S. Government in 2007 as an unindicted co-conspirator in essay a terrorist financing trial. Crusaders! At least three of essay analysis CAIR’s leaders have been indicted for terrorist activities. Al-Mansour’s admission opens up speculation as to whether Muslim interests have assisted Obama’s career in the hope he would eventually be in a position someday to und diskurs promote their interests.
More recently, it was discovered that Obama’s Selective Service card may have been doctored. Othello Analysis Of Iago! Federal law requires all American males to register for essay on future language the Selective Service (the draft) in case a major war broke out. Blogger Debbie Schlussel has discovered solid evidence that Obama’s Selective Service registration form was submitted not when he was younger as required, but rather in essay analysis 2008 and guides a research, then altered to look older. Indeed, the forgers forgot to essay of iago alter the “Document Location Number” which shows that it is clearly a 2008 form. This is fraud and it’s a felony and Schlussel’s allegations are backed up by Stephen Coffman, a former high-ranking Federal agent.
Moreover, the document shows a September 4th, 1980 date and ohio theses, the location of the transaction as Hawaii, but at that time Obama was thousands of miles away attending Occidental College in essay Los Angeles. The real reason why Obama probably did not submit this form as a teenager is on future of english that he assumed his Kenyan or Indonesian citizenship exempted him from this requirement. But clearly, as he grew older and essay analysis of iago, entered politics, he saw that any documents revealing a foreign birth – Selective Service registration, birth certificate, school applications, etc – would be problematic if he ran for the presidency. Thus, it is to writing not a coincidence that every document which contains information about essay analysis, his birth or citizenship is either missing, sealed, or has been altered. Indeed, everywhere one looks into guides a research paper Obama’s background, we find sealed records, scrubbed websites, altered documents, deception and unanswered questions. Can anyone imagine for a second if John McCain or George Bush had blocked access to his school, medical, and birth records?
It would have been headlines in their case, but as with everything else concerning Obama, the media has given him a pass on othello analysis, this. Of all these marvels, the latest mystery and probably most perplexing is that of Obama’s social security number. Essay Death! It appears that Obama has multiple identities in term of essay othello possessing numerous social security numbers. Orly Taitz, an essay on future of english in pakistan attorney who has filed numerous suits against Obama regarding his eligibility to serve as president, appears to essay othello analysis have been the first to essay death discover this. In her suit, representing a number of military officers who are refusing to serve under an ineligible commander in essay othello chief, she hired private investigator Neil Sankey to conduct research on Obama’s prior addresses and Social Society numbers. Of English Language In Pakistan! Using Intelius, Lexis Nexis, Choice Point and other public records, Sankey found around 25 Social Security numbers connected with Obama’s name. However, it may not be as many as 25, since Sankey also searched using closely related names such as: “Barak Obama,” “Batock Obama,” “Barok Obama,” and essay othello of iago, “Barrack Obama.” There may very well be some Kenyans living in America with the same last name and guides a research paper, a similar first name. In any case, I will exclude these records for the purpose of this research and focus only on names spelled exactly like his name. Moreover, we can verify many of the Social Security numbers as valid since they’re connected to addresses at which we know Obama resided. Needless to essay othello of iago say, there are also a slew of address and social security numbers connected to essay addresses in states that Obama has no known connection to.
In Obama’s home state, Illinois, Sankey tracked down 16 different addresses for a Barack Obama or a Barack H. Essay Of Iago! Obama, of a research paper which all are addresses he was known to have lived at. Of Iago! Two Social Security numbers appear for these addresses, one beginning with 042 and one starting 364. In California, where Obama attended Occidental College, there are six addresses listed for a research paper him, all within easy driving distance of the college. However, there are three Social Security numbers connected to these addresses, 537 and two others, each beginning with 999. There are no addresses listed in New York where he attended Columbia University, but there is othello one listed for him in nearby Jackson, NJ, with a Social Security number beginning with 485. 713 Hart Senate Office Building. In Massachusetts – where Obama attended Harvard Law School – we find three addresses, all using the 042 Social Security number. After Obama was elected to essay death the United States Senate in of iago 2005, he moved into an apartment at on future language, 300 Massachusetts Ave NW; the Social Security number attached to that address is the essay analysis of iago 042 one. Yet, three years later, Obama used a different Social Security number for an address listed as: 713 Hart Senate Office Building.
This was the essay death address of his United States Senate office. This Social Security number began with 282 and was verified by the government in analysis of iago 2008. This mystery grows even stranger as other addresses and Social Security numbers for Barack Obama appear in a dozen other states not known to be connected to him. Again, I am excluding those records names not spelled exactly like his name. Tennessee, one address with a Social Security number beginning with 427 Colorado, one address, with a Social Security number beginning with 456. Utah, two addresses, with two Social Security numbers beginning with 901 and 799. Critical Essay The Kite Runner! Missouri has one address and one Social Security number beginning with 999.
Florida has two addresses listed for his him, three if you count one listed as “Barry Obama.” One is connected to a Social Security number beginning with 762. In Georgia there are three addresses listed for him, all with different Social Security numbers: 579, 420, and 423. In Texas there are four different addresses listed for of iago him, one is connected to Social Security number 675. There are two addresses listed for Barack Obama in Oregon and one address listed for essay und diskurs him in the states of Wisconsin, Michigan, South Carolina, and essay othello of iago, Pennsylvania. All told, there are 49 addresses and 16 different Social Security numbers listed for a person whose name is spelled “Barack Obama.” In some cases, the middle initial “H” is essays of reluctant crusaders listed. If you were to expand the othello search to dradio.de essay und diskurs include closely related names such as: “Barac,” “Barak,” and “Barrack” Obama, you would find more than a dozen additional addresses and Social Security numbers.
Finally, the one Social Security number Obama most frequently used, the one beginning with 042, is essay analysis of iago a number issued in Connecticut sometime during 1976-1977, yet there is no record of Obama ever living or working in Connecticut. Indeed, during this time period Obama would have been 15-16 years old and critical runner, living in Hawaii at the time. Ann, Stanley and of iago, Madelyn Dunham. Nevertheless, all this mystery surrounding Obama appears to be a generational thing. Essay Death! Researchers have discovered nearly a dozen aliases, at least two different Social Security numbers, and upwards of over 99 separate addresses for Ann Dunham, his mother. We do know she worked for the ultra liberal Ford Foundation but we also know she may have earned some income from pornographic poses, as evidenced by photos recently discovered by some researchers—how embarrassing. The only thing researchers are able to find out about Obama’s mother is the analysis of iago fact she made porn. Ohio University Theses! I’m sure that’s a first for presidential mothers. But we also know that Obama’s mother and grandparents associated with Communist Party leaders such as Frank Marshall Davis, a man who, according to Obama’s book, Dreams from my Father, was his main mentor during much of his Hawaiian boyhood (although Obama tried to disguise his identity in his book). During the Cold War, Davis was named by essay of iago congressional investigators as a key member of a secretive pro-Soviet networked that existed in Hawaii at that time.
Communist Party leader, Frank Marshall Davis. The lack of documents regarding Obama also extends to his mother and to essay of english language in pakistan his grandparents. Analysis Of Iago! Indeed, researchers have been unable to find marriage licenses for his mother’s two marriages, assuming she was ever legally married. Critical Essay The Kite! Ditto goes for the marriage license for Ann’s parents. Analysis Of Iago! They cannot find birth certificates for essay death her, her parents, or for even for her grandparents. Even more so, despite Obama’s boast of his grandfather’s military service, there’s no record of that either. Essay Of Iago! For reasons no one knows, much of essays Obama’s life, his mother’s life and his grandparent’s life has been erased from the records as if they never existed. But why would someone obtain so many Social Security numbers? According to investigators, those who create additional Social Society numbers are typically engaged in criminal activities such as Social Security fraud, tax fraud, real estate fraud, campaign. Barrack Obama and othello analysis, his Grandmother, Madelyn Dunham.
“Madeline Dunham was a volunteer at the Oahu Circuit Court probate department and had access to to writing a research paper the Social Security numbers of deceased people. contributions fraud, voter fraud and so on. While the private investigator who compiled this list says multiple social security numbers does not automatically prove there’s criminal activity involved, he states that “having said that, I have personally experienced many, many cases where such information has led to analysis of iago subsequent exposure of fraud, deception, money laundering and other crimes.“What is interesting to of reluctant note is that Obama’s grandmother, Madelyn Dunham, was a volunteer at the Oahu Circuit Court probate department and had access to essay othello the Social Security numbers of deceased people. It is theses and dissertations clear that more research needs to be done on this issue. The Western Center for Journalism. ( http://www.westernjournalism.com) is analysis of iago inviting readers to paper join the essay analysis search for the truth. If you have any information about essay of english, any of the addresses listed, they would love to hear from you. To find a complete list of all the addresses and Social Security numbers listed in the public record for Obama and family, please go to the Western Center for Journalism. Copyright ©2017 Liftable Media Inc.
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This chapter is essentially your hook to to writing paper, convince potential financiers that your model is worthy of essay othello analysis of iago their investment. Chapter 2: Company and Financing: In this chapter, the goal is to outline the legal and operational structure of your company, financing requirements, the history behind the dradio.de essay und diskurs, company, mission statement and the management team. Essay Analysis? If you are forming a corporation, be sure to guides paper, include your Articles of Incorporation here. Chapter 3: Products and Services: This section describes what products and/or services your business will sell (now and in the future), and how you will build, assemble and deliver them. It also offers a comparison of analysis of iago your company and your direct and indirect competitors. Chapter 4: Customers and Market Analysis: The customers and guides to writing market analysis page indicates your target customer segments, what needs you are filling for them , and the latest trends among these consumers in terms of growth and othello analysis of iago behavior. Chapter 5: Marketing and Sales: The marketing and guides to writing sales chapter allows you to describe how you will sell your product/service. Essay Othello Of Iago? Particularly what are your company’s strategies for positioning, pricing, promotion and distribution. Essay Und Diskurs? Chapter 6: Strategy and Implementation: This chapter will give you an opportunity to set the key milestones that help establish a timeline of progress towards your goals. Additionally, it includes subsections like SWOT analysis, competitive edge, and strategic alliances.
Chapters 7 + 8: Financial Plan, Sales Forecast, Financial Statements: In the final two chapters, entrepreneurs must define and calculate the financial variables that will go into the creation/expansion of your idea, including its expenses, your anticipated sales forecast, personnel plan, cash flow assumptions, and more. If you are purchasing an essay othello analysis of iago, existing company, you should also include the business purchase agreement in your plan. What’s included in the template with sample text: In the second download, we give you a completed ice cream shop plan to reference. Each section gives an example of what you should write.
Our guide also includes example graphs and charts, so that you are aware of the guides a research, types of financial calculations, plans, and forecasts that a plan should offer to attract investment. For guidance on what you should include in your plan, and essay analysis of iago why, please reference our How to Write a Business Plan set of articles below. Downloading this small business plan comes at no cost, so feel free to start your download and get started. However, you should be aware that there are some pros and cons to using free business templates, rather than using professional software or an experienced writer. Writing a business plan is a prerequisite to your company’s success. A solid plan is necessary to help found your company and ensure that your goals remain on track over university theses time. Your plan can and will change as you encounter the unpredictable variables that come with starting your own company. If you have an existing company, crafting a solid plan is equally important if you’re hoping to attract investment and expand your company beyond the limits you’ve already reached. Your business strategy should account for the next 3-5 years in advance, and cover every aspect of your industry, including the critical relation between marketing and sales to your company’s finances. Your plan should include the following sections before you submit it to investors. Click each accordion to read a how-to guide for each chapter: “How to Write a Business Plan” Table of Contents:
How to othello analysis, Write the Executive Summary. The executive summary contains all of the a research, essential information about what makes your business strong and worthy of investment . Essay Othello Analysis? It covers the major highlights of the rest of of reluctant crusaders your plan’s chapters. The goal is to briefly tell your reader what your company will do, where you want to othello of iago, take it, and why your business idea will be successful. Essay Of English In Pakistan? If you are seeking financing, the essay othello analysis, executive summary is your first opportunity to grab a potential investor’s interest. The executive summary will be the dradio.de essay, first chapter of your business plan, though it’s actually the othello analysis, last section that you should write . First, you’ll need to do heavy research to ensure that your plan is dradio.de essay, sound before you can write the executive summary. This section will be different depending on if you are an established business or a new startup.
A startup company’s executive summary will need to be interesting and convincing to capture the attention of investors. Your company will lack the historical data and trends that existing companies are able to essay of iago, provide, but there are strategies to mitigate these factors. First, you’ll need to briefly explain who you are, the background of your management team, and your reasoning behind starting a business in essay in pakistan, your chosen niche. Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Investors know that talk is cheap – do you have the data and othello of iago analysis to paper, back up your claims? Even in a standard plan, the essay analysis of iago, executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the web.
We suggest the following basic template – feel free to add or subtract sections according to your own needs: Summary Management Team Products and Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the essay, purpose of the plan (e.g.; to raise a specific amount of debt financing to expand a store location) as well an essay of iago, overview of the company (name, location, company type, products sold, founder(s) and founding date). Describe the key milestones or objectives that you want to of reluctant crusaders, achieve with this business (these are the tangible results in which you use to prove success of the venture). This statement should be concise and to the point. Summarize the members of the management team, including highlights of othello analysis their expertise and experience . Describe how each member contributes to the success of the crusaders, organization.
Keep this section brief, as you will go into more detail in the Products and Services section. Products and Services. Describe the products and services you are providing and who the competitors are within the industry . Keep this section brief, as you will go into more detail in the Products and Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to them. Keep this section brief, as you will go into analysis, more detail in the Market section. Describe briefly how you will market your product or service. Summarize the major points in the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the most important points from the about, Financial Plan section here. Essay Othello Analysis Of Iago? This should include your sales forecasts and projected expenses as well as the logic behind the projections.
If you are a new company, describe when you expect to runner, turn a profit . If you are an othello of iago, existing company, highlight past financial performance. 7. Financing Requirements (Optional) Summarize the amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and ohio theses and dissertations when you expect to essay of iago, reach your next milestone event and/or start paying back the loan. Keep this at an overview level , as you will go into more detail later on in other chapters. Note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process first . In particular, complete the financial planning process before attacking this section.
Only then will you be able to identify the amount of money you will need to essay death, raise. With these sections fleshed out, you’ve finished your executive summary. How to Write the Company and essay othello analysis Financing Chapter. The company and finance section of your plan is important, because introducing the management team is critical for to writing paper, both start-ups and established companies alike. Investors will use this information to gauge the future likelihood of success. Company and Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional) There are many variations and approaches on how to lay out the various components of a business plan. Our approach for the company overview section is to provide the reader with the company’s legal information, address and a brief description of the company’s history.
Since there are follow up sections in analysis of iago, this chapter that over go the company’s location and dradio.de und diskurs history in analysis of iago, more detail, you will want to keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is best determined by a credible Attorney. The primer below is of reluctant, meant only to explain the broad differences between the most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is essay othello analysis of iago, someone who owns an unincorporated business by him or herself.” While the most simple to theses and dissertations, set up and essay othello analysis of iago the most common, there is a significant drawback: you will be personally liable for any obligations. Essay Death? So for essay, example, if you sell someone a cupcake and they sue you because they found a hair in it, and you lose in court, the guides to writing a research paper, creditors can legally go after your personal possessions – such as the roof over your head. A partnership, according to othello analysis of iago, the IRS: “A partnership is the relationship existing between two or more persons who join to carry on a trade or business.
Each person contributes money, property, labor or skill, and expects to share in essay death, the profits and essay losses of the company.” A partnership has certain advantages compared to a LLC, such as not needing to file formation documents when setting up a partnership, and not needing to file dissolution documents if dissolving the partnership. However, similar to essay death, sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and liabilities. Limited Liability Partnerships (LLPs) LLPs are different from traditional partnerships in that there are two classes of othello analysis partners: (1) General partners that have full management and control but also full personal liability and essays crusaders (2) Limited partners that have no personal liability beyond their investment in othello analysis of iago, the partnership interest.
Limited partners are often times “silent partners” that wish to essays crusaders, invest in analysis, the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders. A corporation is commonplace for businesses that anticipate seeking venture capital financing. The downside to a corporation is the essay death, problem of “double taxation” since the corporation’s profits is taxed at the corporate level, and essay analysis then any dividends distributed to essay death, shareholders are then taxed again at essay of iago the personal level. You can elect a special tax status with the IRS to essays of reluctant, have your corporation not be taxed at essay analysis of iago the corporate level (instead, it would be taxed as a pass-through entity). Some of the drawbacks include not being able to have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the ohio and dissertations, member’s personal liability and only taxes profits at the individual level (acts as a pass-through entity). Describe the type of company you plan to open, along with the registered name you plan to use. Explain your rationale – for othello, example, if you are starting a company where you plan on of reluctant, seeking venture capital financing, then you will want to start a C-Corporation as majority of VCs will insist on this legal structure. If you have a home office/no dedicated business address. Include your current office setup and essay othello your future office plans once your company expands, if applicable.
For start-ups, and essay death especially those seeking financing, the Management Team section is analysis, especially critical. With the lack of history, there is little investors can go by to gauge the future success of a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to execute on the stated goals. Essay Und Diskurs? To accomplish this, you should highlight: Background of each member of the management team (education, relevant work experience, etc.) Roles and analysis of iago responsibilities within the company. Tip: Don’t include details about members of the Management Team that are not relevant to the reader. Everything presented should reinforce why your team is the right team to execute on the company’s vision. If you have an established business the und diskurs, information you want to present is the same. Keep in mind, however, that you also want to demonstrate that your team has the capability to essay analysis, manage growth of the company.
As a company grows from theses and dissertations, start-up to established business, the management team must also change. They must be able to manage employees, institute standardized systems, and ensure the business’s ability to scale operations while keeping profitability stable. If you already have a Board of essay othello analysis Directors and/or Advisory Board, list these individuals and a brief description. In a publically trading company the Board of Directors is elected by dradio.de und diskurs the shareholders and is the analysis of iago, highest authority in the management of the company. For our purposes (context of a private company that is most likely a startup or small but growing business), a Board of Directors is comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience. A Board of Director’s typical responsibility is to set broad policies for dradio.de essay und diskurs, the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and essay analysis provides it with assistance when needed. Choose individuals with knowledge in your industry and are willing to play a role in your company . While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to your company. Tips on building your Advisory Board: Choose a well-respected and well-known individual as the first member of university theses and dissertations your Advisory Board. This will help you to essay othello analysis of iago, recruit other members of the Board.
Choose individuals that have strengths and relationships your business will need. As your business evolves, so will the members of your Advisory Board. Feel free to of reluctant, shake up the line up over othello of iago time. In this section you will tell the reader how much money you need to raise, what you are going to use it for, and how you got to the requested amount. Important note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the essay, entire writing process and in essay othello analysis, particular, complete the essay death, financial planning process. Only then will you be able to identify the amount of money you will need to raise. There are two primary financing options: equity and debt. The primary difference between equity and debt financing is that debt financing is essentially a loan that is of iago, backed by your assets or via a personal guarantee.
If your company is already in existence and to writing a research paper has trading history, then you may also secure a loan off of your receivables. In contrast, equity financing is essentially you exchanging a stake in othello of iago, your company for a specific sum of money from an investor . Therefore, the guides, amount you are able to raise from investors comes down to essay analysis, how much they value your company. There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when? What do you think your company is worth? If you are seeking financing (regardless of of reluctant crusaders its equity or debt), that most likely means that your financial model shows your company taking a loss in essay analysis, the initial stages, followed by dradio.de essay break-even and subsequent profitability. The money you are seeking to raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is a simplification; you may be raising money to further grow your company, which may already be profitable.
Or you might use the financing to get your product to the next stage in its product development lifecycle (i.e.; milestone event). But the general concept is the othello, same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and when? The financial statements provide the answer to the first two questions (which is why we recommend you complete your plan first). To answer how much money you need, analyze the cash flow statement to ohio and dissertations, determine the cumulative cash flow. The lowest point on this curve will tell you what your maximum financing needs are , and at what point in time. What do you think your company is worth? The third question is essay of iago, much harder to answer, especially for a new company. At the end of the guides to writing a research paper, day it really comes down to what an investor thinks your company is worth (which is othello analysis of iago, more art than science). However, there are three popular methods of valuing a company that can help you come up with a valuation to facilitate the negotiation. Cost approach (asset based approach)
The cost approach seeks to determine a company’s value by analyzing the market value of its assets. In other words, in ohio university theses, this approach the company is worth the sum of essay othello analysis all its assets if they were to be liquidated . This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the going concern value (present value of future cash flows generated by the asset). However, for many companies the value of its branding and reputation, along with its ability to generate profits, will exceed the value of its assets. The market approach seeks to determine a company’s value by analyzing recent sales of similar assets, with the on future of english language in pakistan, theory that valuations of othello of iago similar companies can serve as a good proxy. This is a common approach in the real estate industry.
The income approach seeks to determine a company’s value by using its expected profit over time and guides to writing a research then placing a value on that future stream of income in today’s terms . Since there is inherent uncertainty with a future stream of income, there are numerous ways to discount that expected income to account for risk. Now you have all the pieces to analysis, complete the essays crusaders, equation. You have the amount of money you need by looking at cumulative cash flow. You also have an idea of how much money your company will be worth. Equation to determine how much equity you should offer: Equity to offer = Company Valuation / Money needed.
If raising debt, you are not exchanging equity for cash. Instead, you should focus on the loan’s interest rate and othello analysis of iago payment schedule. Essays? Make sure you will be turning a profit that is both large enough and soon enough to ensure there is no delinquency on analysis, servicing the loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to turn a profit or get to the next milestone event % of equity offered and at what company valuation (you may wish to keep exact figures vague in order to critical runner, further negotiate) Exit strategy. For debt financing, answer the following: Loan amount needed When you need it When you will be able to pay back the of iago, loan The amount and frequency of loan payments. In addition to the information above, you should also summarize how you plan to use the funds. The level of detail should be at a high level ; if the investor or lender wants to see expenses in dradio.de, more detail that will be available in the Appendix within the Profit/Loss statement.
Construction of new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of analysis credit may be a good choice. With a line of credit you draw upon dradio.de und diskurs, it when you require the funds and pay interest immediately on the money as it is borrowed. It works very similarly to a credit card in that you typically have a pre-set limit to how much you can borrow, the major exception that since you may be able to secure the line of credit with assets, you may be able to get better terms. In the Quick Start Guide we briefly went over the different strategies available and othello analysis how thinking about your company’s eventual exit will help shape your business model. It’s recommended you review the Quick Start guide and essay death practice that exercise. Depending on your company, there are various exit strategies available, including: Selling your business Passing it down through the family Taking the company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to othello analysis, this section. Angel investors and VCs demand a large return on their investment since they are taking a large risk by investing into critical about the kite, your company.
Therefore, you need to include detailed information on how you intend to sell the essay, company or take it public. Demonstrating a large market opportunity. If investors are going to take a big risk, they demand a big return. You need to demonstrate your business has the potential to either take substantial market share from an incumbent competitor, or create a new market. Investors like to be in hot, growing industries such as biotechnology, mobile e-commerce and healthcare. To Writing A Research? These are all industries that have huge upside growth potential and ones that investors are more inclined to othello, invest in. Solving a larger company’s problem. If your exit strategy is to sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals. For example, Apple’s mapping software is playing catch-up to Google Maps. If your company can help Apple improve its software, your company would become an dradio.de essay und diskurs, attractive acquisition target.
The mission statement reflects the core purpose and vision of the company. It’s a statement your employees and essay analysis of iago customers can get behind. Some tips on writing a well-crafted mission statement: Keep it short. 1-2 sentences max.
Don’t use “fluff” words. Make the statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the in pakistan, culture/vision/purpose. Examples of Fortune 500 firms that really get it right: A. BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Why it’s great: The keywords “discover, develop and essay othello analysis deliver” demonstrate the company’s capability to in delivering an end-to-end solution.
By using the theses, words “innovate” and “prevail over serious diseases” it serves as a rallying call for their thousands of othello analysis of iago employees that what they are doing is (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the easiest pharmacy retailer for customers to use.” Why it’s great: In one short sentence, the company has managed to (1) describe what it sells (2) how it will win in the marketplace. It is essay death, a pharmacy retailer and analysis it will solely focus on making itself easier for the customer to to writing paper, use (that could mean so many things, such as innovating online to fulfill prescriptions to improved customer service within their stores). Example of poorly written mission statements. A. Othello? FORTUNE 500 FOOD AND BEVERAGE COMPANY.
Mission statement: “ The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in a research paper, which it operates and at all times observing the othello of iago, highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. Its objectives are obvious (what company does not want to maximize value) and borderline absurd (are there companies that do not want to adhere to local and federal laws)? Lastly, it does not mention what the company actually does. B. FORTUNE 500 VEHICLE PARTS SUPPLIER. Mission Statement: “ We are committed to essay death, attracting, developing, and keeping a diverse work force that reflects the othello analysis, nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the essay und diskurs, company’s mission statement is ineffective, lacks direction or focus, and completely misses the point of having a mission statement. This is predominately for essay analysis, businesses that have previous trading history, but can also be used by new companies that want to highlight relevant history on how the company came to existence, work completed to date, milestones achieved, etc. Some information you may want to include: Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is no set rule as to the level of detail you want to include.
This is dictated by the relevancy of the information to guides a research, the reader and analysis how this information helps strengthen your plan’s ability to build credibility for your company. Every company is made of milestones. Milestones for a business are achievements that demonstrate the business is on the right track. They are best when quantifiable and measureable. For example, achieving a working prototype of essay of english your product, or getting to break-even, are both huge milestones that showcase your ability to execute and reduces subsequent risk of your company. Key concept: The more uncertainty that you can take off from the table, the better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an othello of iago, important section of your plan. Information you may want to include: Size (e.g.; in dradio.de und diskurs, sq. ft.) Location/Address Other notable facts, such as equipment at the facility. Location is important for analysis, a large number of retail businesses, whether you are a restaurant or purveyor of consumer products.
If possible, provide statistics about the the kite, retail location you have chosen or are planning to essay analysis, choose. Essay About The Kite? Describe the lease terms you are able to of iago, secure, and if there are any laws that protect the lessee from unreasonable price increases. You can read a detailed article about what to ohio university, look for in a lease agreement here. Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of electricity and water. Describe how the facility provides the business with these resources. If the facility is pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an important aspect of othello your business even if you are not in retail or manufacturing. For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an employee recruitment and fundraising perspective. If you operate out of a home office. Describe your future expansion plans, including expected date of expansion.
Upon completing these sections, you will then be finished with the essay death, company and financing section of your business plan. Writing the Products and Services Chapter. The products and services chapter of your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the essay othello analysis of iago, bread and butter of your business. Your products and services section should include the following sections. Products and crusaders Services Chapter Sections. Products and Services Competitors Sourcing and Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and Services (optional) Your products and services are the lifeblood of your business – it’s what your customers need, and if you get this right, everything else will follow . Commonly referred to othello, as “product lift”, which essentially means getting the dradio.de und diskurs, secret sauce working. It means that customers want to buy your product/service, and essay othello analysis you are filling a need that was previously not satisfied. Thinking in terms of benefits vs. features.
What is the consumer really buying? For example, a person buying a Rolex watch is not only buying a device to on future of english language in pakistan, tell time, but the of iago, prestige and status that comes with a luxury product. Think about what end benefit your product/service delivers. Of course, the functional aspects of your product/service are also important. Depending on what you are going to sell, think through the features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from competing products/services. You may have heard the business adage that acquiring a new customer is indefinitely more expensive then keeping an existing customer.
One of the reasons this is true is the university, potential to sell additional add-ons, upgrades and substitute products/services to analysis of iago, existing customers . Essay Death? Think about how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per customer. You will complete the price you want to set your products/services in othello of iago, the Financial Plan chapter, and we also have a section for you to essay death, describe your pricing strategy; however it is advisable to start thinking about how you want to price your products/services. Competitive analysis is an extremely useful tool and essay othello of iago one that should be revisited often as the competitive landscape changes over time. It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on how to perform competitive analysis. The Internet makes this much easier then in days past. Some ideas:
Google search using keywords that your customers would use to find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on on future of english language, LinkedIn. Not only do you have to worry about current competitors you can see, but you have to be vigilant and othello of iago be on essays of reluctant, the lookout for new entrants. For example, a company that already sells to your customer base may see your industry as a logical next step. You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to entry (does not take much to othello analysis, start competing) There is future growth potential (such as mobile apps) Much of this is common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for long.
Sourcing is simply the process of procuring goods and services from suppliers that are required for your company to make its products or deliver its service. Some things to runner, consider when choosing and managing your suppliers: Cost: This is an obvious one – the othello analysis of iago, lower the of reluctant crusaders, price, the higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the more working capital you have on hand. Reliability: You must consider how reliable your suppliers are and what would happen to your ability to essay analysis of iago, operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from point of sale to delivery. There are several popular fulfillment options:
Engineer to order: the essay death, product is essay othello analysis, designed and essays of reluctant built to essay analysis of iago, customer specifications (e.g.; large construction projects) Build to order: the product’s design is standardized but manufacture of final product is based off of of reluctant crusaders customer specifications (e.g.; aircraft and yachts) Assemble to order: the product is assembled to othello analysis, the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to stock: the product is manufactured in quantity based on of english in pakistan, expected sales of the essay, product (e.g.; retailers) If you are going to be selling physical products and expect to hold inventory, then you should pay very close attention to dradio.de essay, how you forecast the amount of inventory you need to meet your projected sales. Too little inventory and you may not be able to essay analysis, meet demand. Essays Of Reluctant Crusaders? Too much inventory and you tie up all of your cash on excess inventory. Some key points: Have accurate sales forecasts. Use historical sales data if you have it, and make sure you account for seasonality. Have accurate inventory tracking. Use bar code scanning or equivalent to ensure there are no data entry errors. Analysis? Utilize inventory management software.
QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for dradio.de und diskurs, you to othello analysis of iago, manage and maximize your inventory levels. Technology in today’s business environment is becoming more and more important and serves as a source of competitive advantage. Take Wal-Mart or FedEx as two examples of dradio.de und diskurs companies that provide services (low-cost products and shipping), but utilize technology as a critical means of essay othello delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to ensure its low prices. FedEx uses technology to optimize delivery routes and times, which enables it to ship to practically every corner of the globe, seamlessly and with very low error rates.
Think about how technology plays a part in essay death, your business and if it is critical to essay othello of iago, your business operations. If technology is essays of reluctant crusaders, critical to your business operations, then you must think about essay othello of iago your disaster preparedness and contingency planning . Depending on your business, you may want to create back-up copies of data and software, routine security checks, and securing physical assets. What would happen if you lost access to the technology? Think about alternatives that you could utilize. For example, if you license a piece of software and later down the guides to writing, road decide that the cost is too high, is there a competitor who can license you an alternative? If you have exclusive rights to essay of iago, a technology, either through a patent or through an exclusive license agreement, this is a great competitive advantage and ohio university and dissertations one that you will want to describe in detail. There are two types of intellectual property that may be applicable to a business: industrial property (such as patents and essay othello of iago trademarks), and copyright (such as novels and movies).
If you have intellectual property that you want to paper, protect, it is advisable that you seek the othello, professional advice of a good Patent/IP Attorney , since this is on future of english language, a great way to provide a barrier to essay, entry for your business. Intellectual property type 1: Industry property. These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is recommended that you apply for a patent to protect your invention. You should apply for essay, a trademark for your company name and logo as well. Intellectual property type 2: copyright. These include literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. In 2011, counterfeit copyrighted and trademarked goods were a $600 billion dollar industry worldwide. Essay Analysis? Enforcing your intellectual property may be feasible from a legal point of view, but many times is critical about the kite, not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and analysis contractors.
It is just as important to secure your intellectual property in relation to essay on future of english in pakistan, your employees and analysis of iago contractors. Everyone should be required to sign an invention assignment agreement, which basically states that the company owns all works produced while contracted by the company. In addition, you may consider handing out serialized notebooks for employees to use , so that if there is ever a conflict as to essays of reluctant crusaders, whom owns a piece of essay of iago intellectual property, there is a physical record. If you have future products and services planned, it is a good idea to describe the product roadmap and critical the kite strategy behind it . Analysis Of Iago? A key concept is that of product lifecycle, which describes the stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out. You may discount the essay, price of the product to encourage new customers. During this phase, you may focus on expanding your product to new segments in the marketplace, and expand the product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of your labor.
You may add new features to your product to stay competitive and to further differentiate your product from analysis, competitors. Marketing spend for your product starts to dissipate as sales of your product are in of reluctant crusaders, steady decline. After including all of this information, you’ll have completed the products and services chapter. Writing the Customers and of iago Market Analysis Chapter. The customers and market analysis chapter will give you an opportunity to describe what your customer segments are, what needs you are filling for them, and how these groups of customers are trending in terms of growth and behavior. To Writing A Research? This chapter also includes any regulatory restrictions specific to your industry. Customers and Market Analysis Sections. Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional) In the essay othello analysis of iago, market overview section you are going to calculate the total market (referred to essays crusaders, as Total Addressable Market) for your products, and then the essay othello of iago, segment of that market your business can capture.
Total addressable market can be thought of in several distinct levels. At the highest level is an estimate of the critical the kite runner, total market given 100% saturation. Another way of looking at this is what would be the total market if one company had 100% market share. Once you have the essay othello analysis of iago, total addressable market, then you can estimate what percentage of essay of english in pakistan this you can realistically capture. Analysis? This, of course, is much harder to predict with accuracy. Und Diskurs? So the important thing to remember is to utilize strong sources for your assumptions.
For example, lets say you plan to open a high-end steakhouse in downtown Miami. Of Iago? To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and university theses and dissertations research the of iago, average annual sales for each restaurant. Essay Und Diskurs? Then multiply the two to essay othello of iago, get the total sales for all high-end restaurants. This would be your total addressable market. Using the example above, we can then drill down to the next level and determine what percentage of the market you can realistically capture. You might assume that you will take an equal share of the market, thereby decreasing all other competitor’s shares in essay about the kite, the market.
Or you might offer cheaper prices, which you assume would take a larger percent of the market. Whatever your assumption, make sure it is essay of iago, well documented and logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for the customer. And if there are competitors, you must solve the problem better than them, and essays of reluctant crusaders enough so that customers are willing to switch to your company. Describe what problem your product is solving. If you are targeting multiple customer segments, make sure you go into detail on how your product serves each customer segment. Othello Analysis? Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the time and cost of ohio and dissertations switching from essay othello of iago, one company’s product/services unless it is compelling enough, which is dependent on the switching cost.
For example, there is virtually no cost to switch from Coke to Pepsi. On the ohio theses, other hand, there is high switching cost associated with migrating from essay othello analysis, a Mac to a PC. To overcome this problem, describe how your product either is ohio, able to essay othello analysis, overcome customer’s inherent adversity towards switching products, or if your product is able to essay death, reach new customers and bypass switching costs altogether (in other words, instead of taking customers away from essay othello analysis of iago, your competitors, you are creating a new market for your products). Understanding market trends at the macro level is critical for various aspects of essay death your business. A growing or shrinking market is described in more detail in essay of iago, the market growth section. Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on essay on future language, some businesses. For example, dog-walking services usually see a decline in sales as households reduce spending on othello analysis, non-essential purchases. Government regulations and policies can completely alter an to writing, industry, so it is imperative that you are up to othello, date on upcoming changes. For example, the Jobs Act of 2012 allowed for essay death, the first time non-accredited investors to participate in private placement of securities. Essay Othello Analysis Of Iago? This in turn has created a new market for crowd-funding websites to emerge to connect startups with all types of investors.
You may be in an industry where political conditions have an impact on the bottom line. For example, if you count the essays of reluctant crusaders, Dept. of Defense as one of your clients, then the othello, across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and easier to use technology, then that will surely put you in a less advantageous position. The Kite Runner? Knowing technology trends is othello of iago, valuable in ensuring you are gaining a competitive advantage through the use of technology. Your customers may change their sensitivity to price depending on essay on future of english, a variety of factors, including competition, macroeconomic conditions, and changing consumer tastes. Keeping an eye on this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the change in market size from othello, one time period to the next (usually in years). So if the market in the first year was $100 million and $150 million the second year, then the market can be said to guides a research, have grown by 50%. You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of this research. Being able to demonstrate a market is growing is essay analysis, obviously important – for example, the market for Blackberry accessories is clearly a declining market.
Most investors and lenders will not want to see a new business chase after dwindling customers. On the other hand, the guides to writing a research paper, market for Apple and Samsung phone accessories have seen great growth and will continue to grow as those companies continue to add new customers. Your industry is defined as the group of companies that are related to you in terms of what you sell/how you derive your revenue. For example, Ford and Nissan are both in the automotive industry. Othello Analysis Of Iago? Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to the kite runner, describe your industry name/classification (SIC/NAICS Code), which can be found on essay analysis, the Dept. of Labor website. Understanding your industry’s dynamics is imperative to knowing it’s profit potential and attractiveness. A popular framework for conducting industry analysis is Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and how your company fits within the essays crusaders, competitive landscape. If your industry has low barriers to entry and essay analysis low switching costs, then expect increased competition, as there is little standing in essay on future of english language, the way for new entrants to enter the market and compete.
If your industry is supplied by very few suppliers with little alternative but to source from those suppliers, then expect downward pressure on your margins. If your industry only has a small number of othello buyers, or there are many alternative products to essay runner, choose from, then expect downward pressure on your margins. If there are many substitute products in your industry and the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is analysis, little differentiation between competitor’s products, and university it is mature with little growth (so the essay analysis, only way to grow is to take a competitor’s market share). Although your product may cater to critical essay about the kite runner, many different sets of customers, you want to focus on a select group that will be the most likely to purchase your product/service and essay of iago account for the lion’s share of your company’s revenue.
For many businesses, you will soon realize that a large portion of your revenue comes from a small percentage of und diskurs your customers. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the student type that comes in once a month. When you can name your key customers. If you are in essay othello of iago, a business where volumes are low and prices are high, then you should be able to name your key customers individually. In this case, you should describe in detail your relationship with each of them separately.
If you’ve filled out this chapter, congratulations. Doing market research and customer analysis is a complicated and time consuming task. Time to move on to the next chapter! Writing the Marketing and Sales Chapter. The marketing and of english in pakistan sales chapter gives you an essay othello of iago, opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to close sales. Overview Positioning Pricing Promotion Distribution.
In this section, summarize your marketing plan, being sure to include: Positioning: Are you going to be the lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the overview section summarizes key findings from the other section. Keep this section at the summary-level, as you will go into further detail in the subsequent sections. Describe how you position your company within the competitive landscape.
Will you compete on price, or will you differentiate your offering and stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in an industry, while Apple designs premium products to reach the luxury end of the dradio.de und diskurs, market. Provide your product/service at the cheapest price point in othello analysis, the marketplace. There are three primary ways to achieve this: Economies of Scale: For example, being able to turn more tables in a restaurant or produce more widgets in a factory. The more you are able to produce from your asset, the essay of english language in pakistan, cheaper it becomes. It will also be harder for your competitors to enter the market since you have fixed assets and experience that requires a large investment.
Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to low cost production centers Thrift: Limiting advertising and RD spend Optimized supply-chain: By lowering inventory and negotiating with suppliers, companies can substantially improve their profitability and cash flow. Making your product/service unique by targeting a specific segment of the market is a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is not easily copied. You can also achieve differentiation through branding and marketing – for example, Starbucks sells premium coffee at essay othello analysis a premium price point, primarily through the strength of their branding and not through the taste of their coffee. Determining the optimal price for your products/services will require you to think through several factors: If you are going shooting for the low cost provider strategy, then you will want to price yourself accordingly. Likewise, if you are going for essay on future of english language, the luxury end of the market, then a higher price is othello analysis, often times a proxy for quality. How price sensitive are your customers? If your customers are making their purchase decision primarily based on price, then you will want to be sensitive to this. The price you set must be high enough to over your costs so you can turn a profit. Dradio.de Essay Und Diskurs? There are, of course, exceptions.
For example, you might want to essay of iago, achieve economies of scale by maximizing units sold, or you might be maximizing revenue to achieve dominant market share. There may be regulatory/legal constraints on how much you can charge. For example, payday loan vendors are restricted in how much they can charge their customers. Looking at what your competitors charge can give you a understanding of what current customers are accustomed to paying and will likely be willing to pay for your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95. In this section, you move from theses, describing your marketing plan onto of iago, how you will convey your marketing message to your intended audience. What marketing channels will you utilize to reach your target customers? Depending on your business, traditional media may be an important component of to writing a research your complete marketing toolbox.
These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to have a strong online presence. There are a myriad of options available. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and consume a small business’s entire marketing budget. A website is a key component of othello analysis of iago your digital marketing efforts as it will be the destination in which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by university theses far the most profitable and powerful marketing channel available to othello, any business. New customers that are referred to your business are more likely to purchase and essay death more likely to continue referring your company.
There are ways to boost word of mouth marketing, especially with the advent of social media. For example, asking a satisfied customer to like your business on essay othello of iago, Yelp and Facebook will potentially reach hundreds of their contacts, all with one click. Integrating social media into your word of mouth marketing strategy is invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from customers, suppliers, partners and essay death competitors.
You can start by participating on othello of iago, public forums and essay on future blogs related to your business and essay adapting the adage “give more to get more”. How will your products be available? On one end of the spectrum is ohio theses and dissertations, direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in turn sell to retailers, who in analysis of iago, turn sell to consumers. Essay Death? Three common models: Product is stocked in mass-market distribution channels. Examples include soft drinks, magazines, etc.
Product is analysis, specialized and sold through specialized channels. Examples include nautical computers and tooling/machinery. Product is only sold through an exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags. The Internet presents an theses, unparalleled opportunity to reach customers directly, as well as working with online channel partners to reach and sell to customers.
Writing the Strategy and analysis Implementation Chapter. The strategy and implementation chapter will give you an opportunity to to writing paper, define the key milestones that mark meaningful progress towards your goals. It also includes sections that further elaborate on othello analysis, your competitors. Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional) Milestones are the key events that demonstrate progress is being made , such as completing the company’s first prototype or breaking even. These provide a tangible way to measure the dradio.de essay, success of the business venture. Milestones are so incredibly important to essay analysis, a business yet are one of those things that can be easily overlooked. Essay Death? Why are milestones so important?
Because they are a way to measure meaningful progress of a company that in effect, makes that company less risky (and therefore more valuable). A new company has an essay analysis, extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases. It becomes more apparent that the venture will succeed. Investors and lenders will be looking at what milestones your company has reached in order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is a huge milestone.
SWOT Analysis is a useful technique for ohio university, understanding your company’s strengths and weaknesses , while identifying both the opportunities open to your business and the threats it faces. Strengths and Weaknesses refer to internal factors in your company, such as: Employees and staff Physical assets such as equipment and facilities Financial assets. Opportunities and essay othello of iago Threats refer to external factors facing your company, such as: Market trends Regulatory and essay death legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into analysis of iago, four primary areas: cost, differentiation, innovation and operational effectiveness. Are you providing a product/service at a lower cost then your competitors? This is a straightforward competitive edge that is dradio.de essay, very difficult to deliver. Providing the lowest cost may require operating on razor thin profit margins or heavy investment in othello analysis of iago, fixed costs in order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer?
This is a common strategy whereby you provide differentiated value in order to theses and dissertations, better serve customers and/or reach a portion of the market that may be under-served. Are you leapfrogging your competition and providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy. Do you provide superior time to market or customer service? For example, your customers may be willing to pay a higher price for better customer service . Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is a commonplace occurrence in business. There are a wide variety of alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for a partnership in of iago, the future and that should be included in this section. You might have a supplier who has a disproportionate amount of guides a research paper influence and power of your business. Striking a partnership in this case may decrease those risk factors and othello analysis of iago provide a competitive advantage over your competitors.
You might have a large portion of your revenue coming from several key customers. Inking an exclusive agreement to university theses, lock in revenue would, for instance, give you predictable cash flow. It is not uncommon to partner with competitors under certain circumstances – for example, to set standards for the industry or to help further adoption of a technology. Othello Analysis? For example, Sony and Panasonic partnered together to increase the adoption of Blu-ray DVDs. Aligning your brand with another company is frequently used, especially if both brands are targeting the same demographic. For example, Samsung is the official sponsor of the Olympic games and essay death will provide free mobile phones to all Olympic athletes. Upon completing these sections, your strategy and implementation chapter will be finished. Writing the othello, Financial Plan, Statements, and critical Sales Forecast Chapters.
Writing the financial plan, financial statements, and sales forecast will be the most difficult part of your entire plan. It requires making a large number of intelligent assumptions about the size of the market you can realistically target, and the costs associated with making your product or rendering your services. These sections are the essay othello, red meat of your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to a research, make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and essay othello of iago Investments Starting Balances Historical Financials Key Metrics for Success. Define the price in dradio.de essay und diskurs, which you will sell your products and othello analysis services, the university theses, cost it will take to produce or sell the product/service, and essay othello the number of on future in pakistan units you will sell. Be conservative when making your estimates on the number of units you will sell, ensuring you have a reasonable methodology when making your forecast. It is highly recommended that you first complete the following sections as they lay the foundation for defining the sales forecast.
Products/Services section: Defines what you will sell and at what price point; also seeks to define the production cost Target Market section: Defines the size of your target market and essay of iago what quantities you can sell. Tip: Your sales forecast should sync with your Sales and dradio.de essay und diskurs Marketing plan. Analysis Of Iago? For example, if you plan on hiring several sales people nine months from the start of your business, you should forecast an increase in sales thereafter. This is the price you will sell your products/services. Fixed price: Suitable for most sales forecast modeling Price changes over time: The price of of english your product/service may increase/decrease in price over time for several reasons: Keep up with inflation Keep up with increased cost of othello of iago raw materials or components Seasonal product – discount to offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the direct cost of producing your product/service (at the unit level).
Otherwise known as cost of goods sold (COGS). Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to critical runner, forecast costs; as sales increase you can set the essay othello analysis of iago, cost as a % of sales on a sliding scale. Costs vary each month: The cost of your product/service may increase/decrease in und diskurs, price over time for several reasons: Economy of scale: the more units you produce, the cheaper it becomes to produce them Bargaining power: the more units you buy from your supplies, the cheaper they become Seasonality: cost of othello analysis of iago raw materials may fluctuate based on crusaders, time of year. This is the expected number of essay othello analysis units you will sell. My units are constant: Not particularly suitable as most businesses will expect to have some growth over und diskurs time.
Units sold changes over time: The quantity sold of othello your product/service may increase over time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by country and by products/services sold. In the United States, there is no sales tax at the federal level; however, many states levy selective sales tax on particular goods or services. Check with your state department of taxation if you are required to collect sales tax. If yes, you collect the sales tax from your customers and guides to writing then remit the tax to the state each year. If the individual assumptions used for each component of the sales forecast is accurate, so will the overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions. The costs of hiring personnel are often the largest expense of any business.
In this section, you will enter forecasted employees and contractors you plan to hire. The number of personnel you plan to othello of iago, hire and at what time is more of an art then a science. On Future Of English? Too much staff too soon and you’ll burn through your working capital. Too few staff and you’ll run the risk of alienating your customers and partners when you can’t deliver. A good way to think about your personnel plan is to think about the analysis, milestones you want your business to accomplish and what personnel are required to get your business there. You can always revise your estimates, so start off with your best estimate and come back to this section later. Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of company you are building and essay death the financing required also makes a big difference in essay othello analysis of iago, your staffing plan. For example, if you are seeking venture capital that mean you are going to want to hire and scale quickly in order to generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and of english maximize profitability so you can service your loans. Fixed amount: Suitable for most situations.
Changes over time: You might want to define a compensation plan for sales personnel that have an essay of iago, annual bonus component, for example. Employee: If choosing employee you will have to consider certain employee taxes and other considerations. Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. In the United States, for dradio.de essay, example, you are legally required to provide employee-type benefits in certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and travel expenses, vacation and sick leave, pension contributions and other benefits. This is essay othello, referred to essays of reluctant crusaders, the burden rate, which provides a truer picture of total labor costs than payroll costs alone. Analysis Of Iago? Burden rate only affects employees and critical essay the kite runner not contractors. If unsure what to enter, 15% is a fair estimate. Explain the assumptions and methodology used to define the personnel your business plans to retain, including how you came up with your compensation figures and burden rate.
For example, you might explain that as you plan to hire several sales people to coincide with the release of a new product. Enter expenses you plan on incurring for your business. A good way to essay analysis of iago, make sure you capture majority of your business’s expenses is to think through costs associated with each functional area of your business, such as product development, marketing and operations. Categorize expense into groups, such legal and administrative, rent and guides leases, and telecommunications. Othello Of Iago? Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers.
You will enter these in in pakistan, the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and othello Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on essay death, Sale of Assets. Enter long-term asset expenses here. Long-term assets are comprised of essay of iago two types: tangible and intangible assets. Fixed assets are tangible assets that provide value for more than 12 months, such as a company van or computers.
Fixed assets are depreciated over its useful lifetime. This is an accounting method that allows the of reluctant crusaders, business to allocate the essay othello, costs of the asset over its life by gradually reducing its value. Common fixed assets: Land and Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life. These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Besides prepaid expenses, other current assets also include short-term investments and to writing a research securities that are likely to turned into cash within a year.
A prepaid expense can be described as such: A 12-month office lease is signed with the essay, total lease amount of $12,000 being paid upfront. Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the $12,000 as a one-time upfront payment on the month it which it was made. This type of expense is better described as a prepaid expense, since the use of the office is spread out over a 12-month period of essay death time and analysis can be considered an asset on the Balance Sheet that is ohio and dissertations, expensed over time. By classifying this as a prepaid expense (or an amortized short term asset) then the PL Statement would show the essay othello, $12,000 prepaid expense spread across 12 months at $1,000 each month, while the Cash Flow Statement would reflect the ohio university theses and dissertations, $12,000 payment on of iago, month in which it was made. Critical The Kite? Under Assets, the Balance Sheet would then show the essay analysis of iago, amount of Prepaid Lease that is remaining at the end of the accounting period. Enter an estimate for income taxes you expect to pay, which should be a summation of federal, state and local income tax.
Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is covered in critical essay runner, the Personnel Section as the Burden Rate). As this is only an estimate, 100% accuracy is not required (if unsure what to enter here, use 20%). Dividends and distributions (for corporations and LLCs/partnerships, respectively) are payments to the company’s shareholders/owners, taken from the company’s profit. Dividends are typically paid out at the end of the fiscal year, while distributions can be given out at the discretion of the owners. You may want to analysis of iago, set this to zero initially and see how the financials of your business model work out; then you can work backwards and essay determine how much of retained profit you want to distribute to othello analysis, owners/shareholders. Here you can explain any regular costs that are associated with running your business. Critical Essay About? What are the monthly or ongoing costs that you must pay to keep the business up and running? For example, this could be paying monthly utilities and rent expenses for your office space, insurance, or any marketing or advertising costs. For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and include them in analysis of iago, your budget.
Accounts receivable is defined as sales that the company has made but has yet to collect the money from the purchaser. Most companies operate by allowing some portion of their sales to be on credit. These types of sales are usually made to frequent or special customers who are invoiced periodically, and ohio university allow them to avoid the essay analysis of iago, hassle of physically making payments as each transaction occurs. You want your accounts receivable to be as low as possible to increase your cash flow. Defining what percentage of dradio.de und diskurs your sales will be on credit. You want this percentage to essay of iago, be as low as possible, while keeping in mind that for some businesses it is preferential to provide some credit to your best customers.
Defining how long it will take to collect payment. Of the customers that you provide credit to, you need to essays, define when they are to analysis of iago, pay you back. The faster, the better your cash flow will look like. It is typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to suppliers and banks. Essay Und Diskurs? It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. Essay Of Iago? When looking at accounts receivable (what is owed to you) and essays of reluctant accounts payable (what you owe), the key thing to remember is that you want to be paid as soon as possible, and you want to pay others as late as possible (cash on hand is king). Defining what percentage of essay analysis your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow. However, ensure you are able to und diskurs, pay your vendors on the purchases made on credit. Defining how long it will take to analysis, collect incoming payments.
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How did you come to these assumptions and how will it affect your business? When taking out a loan, you borrow an amount of money (principal) from a lender, and are obligated to pay back at crusaders a later time (usually in installments). You will typically pay interest on the loan. If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the loan. Personal vs Commercial Loans. For many small businesses, taking out othello, a personal loan to finance growth is commonplace.
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The line of university and dissertations credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at the financial institution’s request. Investments include injections of cash into the business from you, other shareholders or owners, or investors. This typically refers to equity investments where investors contribute cash to the business in exchange for essay othello analysis, equity (ownership). In this section, you can describe how your business will be funded. If you are a startup, it is critical about, likely that the othello analysis of iago, money you make from to writing, sales will not cover all your business expenses so you may need additional sources of essay analysis funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of borrowing money. What type of ohio and dissertations funding will you acquire? At what point in essay, your plan are you expecting these funds? For existing businesses only. Essay Death? The starting balances will be used to adjust the balance sheet to take into account your company’s financial history. Important: all starting balances should be entered as they are at the start of your plan.
Enter starting balances for essay, assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for Capital and Earnings: Enter your Recent Sales: One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date.
If you are an existing business, you can enter past financial data here. This is optional and will be used to calculate historical financial ratios in the Financial Statements section. For each year of your company history , include: $ Sales $ Gross profit $ Income from operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the business is essay death, healthy. Essay Of Iago? For example, a restaurant might use the number of tables it can turn per night and the average revenue per dinner. Think about what levers make the most impact to essay the kite runner, your business.
You will want to essay othello of iago, continuously track and monitor these metrics to ensure your business model is working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios. The Profit Loss (i.e.; income statement) shows your revenue, expenses, and profit. It is the of reluctant crusaders, most common of the three reports as it provides a view into essay othello analysis of iago, the company’s projected “bottom line”. The statement here is a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. If you wish to edit or change any information, you may do so by going back to those sections. Essays Of Reluctant Crusaders? The statement here will update automatically. The balance sheet gives a snapshot of essay of iago your company’s financial position at a given point in university, time, usually the last day of essay othello analysis a fiscal period. It is called a balance sheet because assets (what you own) will always equal the dradio.de essay, sum of your liabilities (what you owe) and stockholder’s equity (your investments from essay, stockholders plus money that your business earned that is put back into running your business). The balance sheet here is a read-only display.
If you wish to change the balance sheet, you can do so by critical essay about the kite going back to the builder in essay othello analysis, the Financial Plan section. If you are an existing business, you have the option of adding starting balances under the Financial Plan section. The cash flow statement displays the cash inflows and outflows from your operating, investing and financing activities. Rather than providing an overview like the balance sheet, the cash flow statement will measure the theses and dissertations, change in cash during a period. In other words, how much money did you start and end up with?
The statement here is a read-only display. Othello Analysis? You can go back to edit the sections in the Financial Plan section in about, order to change the accounts affected in othello, the cash flow statement. The Financial Ratios section gives a general overview of the health of your business. The report here is critical essay runner, a read-only display. Essay? If you wish to change any of the information, you may do so by editing the relevant financial information you’ve entered previously.
The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to essay about runner, cash is the company in case. This is important in determining the ability of the business to essay analysis, meet its obligations, or paying off what it owes in debt. The Profitability Analysis shows the overall performance of the company in its ability to make a profit. Essay Death? The ratios show how much of sales revenue is actual profit after taking costs and expenses into account. Essay Of Iago? The Debt Ratio shows how much of the essay death, business’s assets are financed by othello analysis debt and how much of the business’s assets are financed by stockholders’ equity.
The Investment Measures show ROI (Return on Investment) which is the percentage of the return (net profit) of the business divided by the cost of the investment. The most common method of calculating ROI is to essays, divide net profit by total assets. Finishing these chapters represents a massive achievement in completing your business plan. It is by far the most difficult chapter, as it requires doing somewhat complicated math to generate accurate financial statements. Othello? In all likelihood, you will need to essays, hire an expert or accountant to help you create an accurate and essay of iago detailed plan that adheres to realistic outcomes. To finish it off, you’ll need to write an appendix and a glossary of terms. Your appendix will be a more detailed version of the financial statements detailed in this chapter, and essay the kite runner your glossary of terms will simply define the terms of your business that an investor may not understand.
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